Behind the Threads: The Story of Nanaki

Every great brand has a story, and Nanaki’s begins with a vision to celebrate Punjab’s vibrant heritage. Founded to preserve and promote the beauty of phulkari embroidery, Nanaki is more than a fashion brand—it’s a tribute to tradition.

The journey of Nanaki started with a simple question: how can we make cultural heritage a part of everyday life? The answer lay in phulkari, an art form deeply rooted in Punjab’s history. By reimagining this traditional embroidery, Nanaki’s founder sought to create pieces that honor the past while fitting seamlessly into the present.

Every Nanaki piece is thoughtfully designed and meticulously crafted, combining premium fabrics with intricate embroidery. From shirts to a growing range of apparel, Nanaki’s collection celebrates the richness of Punjab’s legacy.

Nanaki’s commitment goes beyond fashion. It’s about preserving an art form, supporting artisans, and connecting people with their roots through clothing that’s both elegant and functional.

Nanaki is a brand born out of love for heritage and a desire to make it relevant in today’s world. Through its designs, Nanaki invites you to wear your roots proudly and celebrate the timeless beauty of tradition.